2 Minute Read | By: Shanae Vander Togt
Our retail wayfinding solutions have many different use cases, both inside and outside of retail. We explore how these features can optimize processes.
Our retail wayfinding app was initially developed to help store associates optimize their routes for picking online orders.
We designed the app to create measurable time savings within the grocery use case. As the app has developed with expanded features, two main aspects are showing value for verticals outside of grocery.
Within a shopper-facing application, the list feature allows users to create a shopping list that they can follow through the store, mirroring the Pick and Pack process, but for consumers.
This feature is further personalized for each user through the ability to push advertisements or promotions for specific items already on their list, or items that they purchase frequently. It also offers the ability to motivate shoppers to purchase items not on their list by letting shoppers know about deals and where those items are located in the store outside of their current path.
The multi-stop capability augments a full navigation experience by allowing users to plan their route end-to-end. Much like the List feature allows users to input items as ‘stops’, the multi-stop takes this a step further by allowing you to plan out the best route around a venue.
With the ability to optimize across any number of venues, multi-stop functionality brings point A to Z closer together.
The list and multi-stop features can also add value outside of retail. By integrating with existing systems, we look forward to seeing the below applications of these features come to life.
We will continue to highlight and breakdown features to show the many different use cases for indoor mapping technology, as these are just a few of the existing applications for these features. We’re looking forward to exploring more in the future.